The contact form and form builder
The built-in contact form, plus building your own custom forms.
On this page
Every site includes a basic contact form (name, email, message) that you can drop onto any page as a Contact Form element in the page builder. Submissions land under Contact in the admin panel.
Building custom forms
If the built-in contact form isn't enough, the Form Builder lets you create additional forms with your own fields, for booking requests, sponsorship enquiries, or whatever else your site needs. Each custom form gets its own submissions list under Forms, and any of them can be placed on a page with the same Contact Form element.
Email notifications
A submission can email you as soon as it arrives, and can optionally send the person who filled it in an automatic acknowledgement. Both are configured under Settings → Email, where you can also set the from-name and the subject prefix so notifications are easy to filter.
How each person found you
Every submission notes how the person found your site, such as Google search, an ad campaign or Instagram, and which page they landed on first. It appears under the message in your inbox and in the notification email. See Insights: your visitor stats.
Tracking conversions
Every form tells Google Tag Manager when someone starts it and when they send it, with the form's name, so you can count leads in GA4 and Google Ads. See Events your site sends to Tag Manager, or import the ready-made GA4 setup to have it wired up for you. Submissions are also what A/B tests count as conversions.
Sending submissions elsewhere
A form can also forward each submission to a CRM, a Google Sheet or an automation tool. See Sending submissions to a CRM or sheet.
Spam
A public form will attract automated submissions eventually. See Stopping form spam.